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淘金牛牛 · 2022年02月11日

什么是halo effect?

NO.PZ2018101901000021

问题如下:

The halo effect, which may be evident in FMP’s assessments of a company with a history of high revenue growth, is a form of which behavioral bias?

选项:

A.

Endowment

B.

Representativeness

C.

Regret aversion

解释:

B is correct.

Representativeness refers to the tendency to adopt a view or forecast based on individual information or a small sample, as well to use simple classifications. The halo effect is an example of representativeness, because FMPs extend an overall favorable evaluation to an investment (e.g., a “good company”) based on one or few characteristics (e.g., a “visionary CEO”).

1. 什么是halo effect?


2.endowment , regret aversion bias 可否讲解一下

1 个答案
已采纳答案

Kiko_品职助教 · 2022年02月13日

嗨,爱思考的PZer你好:


1.光环效应简单说就是自带滤镜,比如一家具有良好成长记录的公司,我们通常会给他一个超过他价值的更高的预期。

2.endowment bias是我们通常会对自己持有的或者继承的股票一个特殊的感情,觉得他一定是好的。

regret aversion bias是人们倾向于避免做决定,因为他们害怕这个决定会带来糟糕的结果。

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