NO.PZ2016021706000069
问题如下:
BlueSky Company is considering to establish another product line. Which of the following is least likely to be included in the computation of the appropriate cash flows?
选项:
A. The new product benefits sales of the firm's other product lines.
B. Consulting fee paid to a marketing research firm.
C. Cannibalization occurs when the new project takes sales from an existing product.
解释:
B is correct.
Sunk costs cannot be avoided even if the project is not undertaken. Because these costs are not affected by the decision, they should not be included in the analysis. Option B is an example of a sunk cost. Externalities should be included in the NPV computation.