Q. Bubs’ and Nelson’s classifications of the two mergers in which BCC might be acquired are mostaccurate with respect to:
.Tressell Candies only.
.both Tressell Candies and Claire’s Confections.
.Claire’s Confections only.
Solution
B is correct. Both classifications are accurate. An acquisition by Tressell is a vertical merger (both are in the same production chain) with backward integration because BCC would give Tressell production facilities (i.e., BCC is ahead of Tressell in the value chain as a supplier). An acquisition by Claire’s Confections is a horizontal merger because both companies do the same thing (candy production without retail outlets). Because the merger is horizontal, there is the possibility for economies of scale.
A is incorrect because an acquisition by Tressell Candies would be properly classified as a vertical merger with backward integration.
C is incorrect because an acquisition by Claire’s Confections would be properly classified as a horizontal merger with potential economies of scale.
问题：为什么是backward不太明白?Tressell’s retail facilities是做销售渠道的，应该是BBC的下游啊，它又不是BBC的原材料供应商，怎么就成backward了？
