NO.PZ201805280100000301
问题如下：
Emma Young, a 47-year-old single mother of two daughters, ages 17 and 20, recently sold a business for $5.5 million net of taxes and put the proceeds into a money market account. Her other assets include a tax-deferred retirement account worth $3.0 million, a $500,000 after-tax account designated for her daughters’ education, a $400,000 after-tax account for unexpected needs, and her home, which she owns outright.
Her living expenses are fully covered by her job. Young wants to retire in 15 years and to fund her retirement from existing assets. An orphan at eight who experienced childhood financial hardships, she places a high priority on retirement security and wants to avoid losing money in any of her three accounts.
Identify the behavioral biases Young is most likely exhibiting. (Circle the correct answers.) Justify each response.
选项：
解释：
Of the six potential behavioral biases, Young is most likely exhibiting three as explained below.
Loss aversion: It is related to investors could assign a larger weight of negative outcome than the positive ones and avoid to loss money. She places a high priority on retirement security and wants to avoid losing money in any of her three accounts. So she is loss aversion.
Mental accounting: It is related to dividing the total accounting into different parts for different goals to meet. She divides the assets to a tax-deferred retirement account worth $3.0 million, a $500,000 after-tax account designated for her daughters’ education, a $400,000 after-tax account for unexpected needs, and her home, which she owns outright. So it is mental accounting.
Availability Bias : It is related to recall things that could be easily remembered. She was an orphan at eight who experienced childhood financial hardships. So she places a high priority on retirement security and wants to avoid losing money in any of her three accounts. So it is availability bias.