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TranslatorGuan · 2024年07月29日

NO.2022120703000054

知识点对应错误 B选项也对,
1 个答案

Carol文_品职助教 · 2024年07月29日

嗨,爱思考的PZer你好:


这道题是关于如何通过投资者论坛(Investor Forum)最有效地与企业沟通,特别是当非营利组织发布了一份列出塑料足迹较大的企业报告后,一名投资组合经理认为该报告会影响某个投资组合公司的估值。题目给出了三种可能的沟通方式,并要求选出最有效的方式。

题目选项

A:在公司年度审查对话期间讨论这份报告

B:写一封定制的信给公司,要求提供有关其塑料足迹的更多细节

C:与其他投资者合作,参加集体沟通,共同应对这份报告


选择C是正确的,因为集体沟通(Collective Engagement)最有可能满足投资者论坛(Investor Forum)发布的有效沟通的六个成功因素。**这六个成功因素包括:

  1. 目标应该具体和明确,以便清楚地实现(SF1 – Objective(s) should be specific and targeted to enable clarity around delivery)
  2. 目标应具有战略性或治理导向,或与重要的战略和/或治理问题相关(SF2 – Objectives should be strategic or governance-led, or linked to material strategic and/or governance issues)
  3. 沟通方式应针对目标公司量身定制(SF3 – The engagement approach should be bespoke (tailored) to the target company)
  4. 参与者应具有明确的领导地位,并具备适当的关系、技能和知识(SF4 – The participants should have clear leadership with appropriate relationships, skills and knowledge)
  5. 聚集的联盟规模(包括持股规模和整体资产管理规模)应该具有意义(SF5 – The scale of coalition gathered (both scale of shareholding and overall AUM of group) should be meaningful)
  6. 联盟应与目标公司有先前的关系和/或文化意识(SF6 – The coalition should have a prior relationship and/or cultural awareness of the target company)

选项A不正确,因为经理的沟通是一种“家务沟通”(housekeeping engagement),即年度对话,旨在维持和增强与公司的关系,但目标有限。 家务沟通可能在一定程度上满足“SF6:关系深度”(SF6: Depth of relationship)的成功因素,但不太可能满足其他有效沟通的成功因素。

选项B不正确,因为定制的信件写作在一定程度上可能满足“SF1:明确目标”(SF1: Clear Objective)和“SF2:重要且具有战略性”(SF2: Material and strategic)的成功因素,但不太可能满足其他有效沟通的成功因素。

通过以上解释,可以看出,集体沟通(选项C)是最有效的方式,因为它能够更全面地满足投资者论坛所列出的成功因素,从而更有效地应对非营利组织发布的报告带来的影响。

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