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Olivia.W🌸 · 2024年07月08日

A为啥不对,告知客户真实情况,客户还要坚持购买也没办法了呀

NO.PZ2018062009000001

问题如下:

Due to significant market changes, Tom, a financial analyst, plans to revise his recommendation about stock A in investment report from “sell” to “buy”. Immediately, he emailed all his clients about this change. Then he made telephone calls to several VIP clients and discussed some detailed information about stock A. The next day, Mr.White found Tom to made a sell order of 1000 shares for stock A. Tom rejected the order as it is opposite to his recommendation. Under the Standard on Fair Dealing, which of Tom’s actions is not recommended?

选项:

A.

Email all his client as soon as possible.

B.

Reject the order of Mr. White.

C.

Call VIP clients only and discuss more informations with them.

解释:

B is correct.

Standard III(B) Fair dealing suggests the firm to shorten the time between decision and distribution of information. “Fair” does not mean “equal”, therefore communication approach can be different among clients. Firm should disclose the different service levels to clients. When the clients make an opposite order that analyst suggested, analyst should ensure the client has received his suggest before placing the order. If the client insists previous opinion, then Tom should comply with Mr. White.

准则 III(B) 建议公司应当缩短做出决策与公布决策给大众之间的时间。“公平”并不意味着“相同”,所以与客户交流的方式可以有区别,但公司应当披露不同的服务标准给客户。当客户做出与分析师相反的决策时,分析师应该首先确保客户在真正做交易前的确收到了最新建议,若客户的确收到了最新建议,依然要坚持己见,那么分析师就应该遵循客户的选择。

A为啥不对,告知客户真实情况,客户还要坚持购买也没办法了呀

1 个答案

王暄_品职助教 · 2024年07月08日

选项A(Email all his client as soon as possible)虽然看似是在积极地向客户传达最新的投资建议,但在这种情境下,它可能并不完全符合“公平交易”的标准。原因在于,Tom在发送电子邮件给所有客户之前,已经先通过电话向VIP客户提供了更详细的信息。这意味着VIP客户比普通客户更早地获得了更深入的市场见解和投资建议。因此,仅仅发送电子邮件可能不足以弥补这种信息获取上的不平等。

选项B(Reject the order of Mr. White)是正确的做法,因为它体现了Tom在确认客户已经了解他的最新建议(即从“卖出”改为“买入”)之后,才允许客户做出交易决策。这是保护客户免受未充分了解信息影响的重要步骤。

选项C(Call VIP clients only and discuss more informations with them)是不被推荐的,因为它加剧了信息获取的不平等,违反了“公平交易”的原则。

综上所述,虽然A选项中的行为(尽快通过电子邮件通知所有客户)看似是在积极履行告知义务,但在实际操作中,由于之前已经对VIP客户进行了更深入的沟通,这种“一视同仁”的通知方式实际上并未完全实现信息的公平传递。因此,在这种情况下,A选项并不是最佳实践。

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