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谢雯 · 2024年05月19日

与执行董事沟通不是应该更有效吗

NO.PZ2022120703000049

问题如下:

Which of the following would be considered the most effective form of investor engagement?

选项:

A.Initiating a dialogue with the investee company following a share price fall

B.Highlighting concerns about long-term key issues to non-executive directors of the investee company

C.Requesting information on specific governance, social or environmental issues from the investee company

解释:

B is correct because "engagement dialogues are conversations between investors and any level of the investee entity (including non-executive directors) featuring a two-way sharing of perspectives, such that the investors express their position on key issues, and in particular, highlight any concerns that they may have." In addition, engagement is "set in a context of long-term ownership and focus on long-term value preservation and creation, so that engagement is aligned with investment thesis."

A is incorrect because "very often, a desire to engage arises from a share price fall. Active fund managers may then become concerned about issues that may have been apparent for a time but which may have been ignored as the performance was positive. Experience tends to show that such knee-jerk engagement is less likely to be effective than long-standing consistent messaging (where intensity may increase at moments of difficulty, but do not just begin at those moments)."

C is incorrect because investors seeking insights is part of a monitoring dialogue and not an engagement dialogue. Monitoring is "typified by … detailed and specific questioning; investors seeking insights." In addition, "two-way dialogue and expression of clear positions is necessary for engagement to deliver on its intended outcomes, of changed company behaviors and so on."

如题。。。。。。。。。。。。。。

1 个答案

Carol文_品职助教 · 2024年05月20日

嗨,从没放弃的小努力你好:


通常与公司的执行董事(executive directors)沟通似乎更直接,因为他们负责公司的日常运营和决策。然而,在投资者参与(engagement)中,与非执行董事(non-executive directors, NEDs)沟通在某些情况下被认为更为有效。以下是原因和解释:

为什么选项 B(与公司的非执行董事沟通)被认为是最有效的形式:

1、非执行董事的独立性和监督角色

  • 非执行董事:作为公司的外部成员,他们通常没有参与公司的日常运营,因此能够提供更加独立和客观的意见。他们的主要职责是监督公司的管理层,确保公司治理和长期战略的正确性。
  • 执行董事:虽然执行董事负责公司的运营决策,但他们的观点可能会受到日常管理压力的影响,可能更倾向于短期决策。

2、长远关注和战略性对话

  • 长远关注:与非执行董事沟通时,投资者可以专注于公司的长期战略和关键问题,而不仅仅是短期财务表现。
  • 战略性对话:非执行董事通常更关注公司治理、风险管理和长期战略,这使得他们在处理与投资者关切的长期问题时更具影响力。

3、为什么不选A和C

  • 选项 A(在股价下跌后与公司对话):这种对话通常是反应性的,可能被视为“膝跳反射式”的回应(knee-jerk reaction),缺乏连续性和长期性,效果可能不如持续的、长期的沟通。
  • 选项 C(请求特定治理、社会或环境问题的信息):这类对话更多是监控性质的(monitoring),投资者主要是寻求信息,而不是直接表达立场和要求公司行为改变。

总结:

与非执行董事的对话(选项 B)被认为是最有效的形式,因为它能够提供一个更加独立和客观的平台,进行长期战略和治理问题的深入讨论。非执行董事的独立性使他们在处理公司长期问题和投资者关切时更具影响力,从而有助于实现长期价值的维护和创造。

因此,尽管与执行董事的沟通也是重要的,但在处理长期关键问题和投资者参与方面,与非执行董事的沟通更符合长期战略和治理目标,这也是为什么选项 B 被认为是最有效的形式。

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