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长槲 · 2024年04月21日

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NO.PZ2022120702000035

问题如下:

Lemon is a Japanese telecommunications company which recently acquired a local company, TTN, that manufactures smart phones, in an effort to integrate vertically and provide clients with a better offer. A significant part of Lemon’s clientele acquisition strategy is a focus on older individuals, and it wants to provide them with phones that better address their needs.

TTN, unlike most of its peers, owns the manufacturing plants which supply parts for its phones. 80% of TTN’s manufacturing personnel are contractors, while the industry average is 40%. Two years ago, TTN was subject to a non-governmental organisation (NGO) campaign requesting that it offered contractors working conditions and pay similar to that of employees. TTN agreed to most of the NGO’s requests.

Which social mega trend is most likely to affect Lemon's revenues?

选项:

A.TTN is most likely to benefit from increased demand from offshoring as globalisation increases.

B.Costs will decrease as manufacturing jobs are cut due to increased automation.

C.The innovation of additional services demanded by an older clientele that lives longer.

D.Increase in social media will naturally lead to increased advertisement sale by TTN.

解释:

Lemon的客户获取策略的一个重要组成部分是关注老年人,它希望为他们提供能够更好满足老年人需求的手机。正是由于Lemon的重点目标客户就是老年人,而人口老龄化是当今社会大趋势之一,C选项针对这一个趋势的服务创新将会给Lemon的未来收入带来重大影响。其他三个选项涉及的社会趋势对Lemon的影响没有C选项的影响直接明显。

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1 个答案

pzqa38 · 2024年04月22日

嗨,爱思考的PZer你好:


题目:

Lemon 是一家日本的电信公司,最近收购了一家生产智能手机的本地公司 TTN,以实现纵向整合并为客户提供更优质的服务。Lemon 获取客户的重要策略之一是专注于老年人群体,希望为他们提供更符合需求的手机。与大多数同行不同,TTN 拥有供应手机零部件的制造工厂。TTN 的制造人员中有 80% 是承包商,而行业平均水平为 40%。两年前,TTN 曾受到一个非政府组织(NGO)的运动要求,该运动请求 TTN 为承包商提供与正式员工相似的工作条件和薪酬。TTN 同意了 NGO 的大部分要求。

哪个社会大趋势最有可能影响 Lemon 的收入?

选项:

A. 随着全球化的增加,TTN 最有可能从离岸外包的增加需求中受益。

B. 随着自动化的增加,制造业岗位的减少将导致成本下降。

C. 随着老年客户群体寿命延长,对额外服务的创新需求将增加。

D. 社交媒体的增加将自然导致 TTN 的广告销售增加。







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虽然现在很辛苦,但努力过的感觉真的很好,加油!

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