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椰子鸡 · 2024年04月12日

解释一下所有选项,感觉都好牵强啊

NO.PZ2023040301000179

问题如下:

The focus strategy is most likely used to defend against which of Porter's five forces?

选项:

A.

Industry rivalry

B.

Threat of new entrants

C.

Bargaining power of suppliers

解释:

B is Correct because with the focus strategy, customer loyalty to unique product can deter switching, protect market share.

A is incorrect because the cost leadership strategy can most likely be used to defend against industry rivalry, not the focus strategy. With the cost leadership strategy, rivals may not be able to compete on price with cost leaders.

C is incorrect because the differentiation strategy can most likely be used to defend against bargaining power of suppliers, not the focus strategy. With the differentiation strategy, the company may have the ability to pass along price increases to customers and/or margin to absorb cost increases

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王园圆_品职助教 · 2024年04月12日

本题来自以下讲义截图原文

题目问focus 策略是用来对抗波特五力里的哪种威胁 focus策略是指针对特定客户开发特定产品满足特定需求

行业威胁是通过成本领先来对抗的,focus由于客户少,产量少,成本更高不可能成本有优势

新进入者威胁讲义上三个策略其实都可以对抗

供应商威胁属于差异化策略可对抗的,因为Focus很多时候也依赖独家的供应商提供的货物来给自己的客户提供特别的服务和客户,所以对供应商很难有议价能力

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