NO.PZ2023090508000017
问题如下:
In a scenario where a firm manufactures and sells products under another entity's brand name in exchange for royalties, this setup is most accurately described as operating:
选项:
A.
As a private label manufacturer.
B.
Under a franchise agreement.
C.
Within a licensing arrangement.
解释:
C is correct because in licensing arrangements, a company produces goods under someone else's brand name and pays royalties for the privilege. This model is prevalent in industries like toys and apparel, where the use of a well-known film character, sports team, or popular brand can significantly enhance product appeal.
A is incorrect as private label manufacturers produce goods for other companies to sell under their brand name, but this does not typically involve royalties for brand use.
B is incorrect because franchise agreements involve a broader business relationship where the franchisee operates under the franchisor's business model and brand, which is more comprehensive than simply manufacturing products for royalty payments.
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