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椰子鸡 · 2024年04月07日

没懂

NO.PZ2024011002000168

问题如下:

Richardson starts his analysis by evaluating the characteristics of the men’s retail clothing industry. He finds few barriers to new retail entrants, high intra-industry rivalry among retailers, low product substitution costs for customers and a large number of wholesale clothing suppliers.

Based on Richardson’s industry analysis, which of the following characteristics of men’s retail clothing retailing would positively affect its profitability? That industry’s:

选项:

A.entry costs. B.substitution costs. C.number of suppliers.

解释:

The men’s retail clothing industry is characterized by a large number of wholesale clothing suppliers. When many suppliers of the products needed by industry participants exist, competition among suppliers should limit their ability to raise input prices. Thus the large number of suppliers is a factor that should positively affect industry profitability.

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1 个答案

王园圆_品职助教 · 2024年04月07日

本题考查的是波特五力模型的应用

题目说这个服装零售行业有几个特点:进入者的障碍很少(也就是进入者很容易进来参与竞争,竞争很容易更激烈),零售商之间的行业内竞争激烈,客户的产品替代成本低(说明客户可以随时换别的产品,说明不能随便提高价格,否则客户就去用替代品了),服装批发供应商数量众多(说明上游供应商很多,这个供货商不行就可以很容易的换一家,那这个行业跟上游供应商可以有很强的议价能力,可以压供货商的价格从而降低成本)。

问选项的哪个特征会对其盈利能力产生积极影响?也就是会帮助公司盈利的

通过上面括号的分析就知道了,只有供应商众多这一项是对服装零售行业有利,可以用来降低成本的,其他几项都会压低行业利润,所以选C

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