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aileen20180623 · 2024年04月02日

这题

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NO.PZ202209270100000103

问题如下:

Based on Exhibit 2, the modeling approach used by Candidate B to project future net sales is most accurately classified as a:

选项:

A.hybrid approach. B.top-down approach. C.bottom-up approach.

解释:

B is correct. A top-down approach usually begins at the level of the overall economy. Candidate B assumes industry sales will grow at the same rate as nominal GDP but that Chrome will have a 2 percentage point decline in market share. Candidate B is not using any elements of a bottom-up approach; therefore, a hybrid approach is not being employed.

B为啥不是hybird和top的区分点,这题不是有gdp有,market不是混合

1 个答案

王园圆_品职助教 · 2024年04月03日

同学你好,请看以下讲义截图,market size属于top-down,只有专注公司自己的一系列数据,完全不涉及外部的,才涉及bottom-up

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2024-06-07 16:11 1 · 回答