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momo · 2023年12月16日

historical base

NO.PZ2023040301000184

问题如下:

An analyst assumes that a company's market share gains will decline smoothly to zero over the next five years. Which of the following best describes this forecast approach and object?

选项:

A.

Discretionary forecast of a top-down revenue driver

B.

Historical base rates and convergence forecast of a top-down revenue driver

C.

Historical base rates and convergence forecast of a bottom-up revenue driver

解释:

B is Correct because a company's market share is a top-down revenue driver and assuming that this object will converge to zero over the next five years is consistent with the historical base rates and convergence forecasting approach.

A is incorrect because assuming that a forecast object will converge to zero over the next five years is consistent with the historical base rates and convergence forecasting approach, not the analyst's discretionary forecast approach.

C is incorrect because a company's market share is a top-down, not bottom-up, revenue driver.

为什么选b呢。。。

1 个答案

王园圆_品职助教 · 2023年12月16日

同学你好,请看以下讲义截图,红色部分就是B选项,里面的例子就是本题的题干:其中有市场份额的预测,属于top down.因为预测了公司的市场份额最终会和行业趋同。或是增长率归于0,这都是典型的convergence

蓝色的框就是A选项——Discretionary forecast就是分析师运用了独立的第三方研究等方式对公司做的判断,本题显然不存在

绿色的框就是C选项——bottom up是指基于公司现在的基本情况(例如sales,COGS等的情况),然后预测未来公司的情况,本题没有涉及公司个体情况,所以C也错

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