NO.PZ2015122802000149
问题如下:
With respect to competitive strategy, a company with a successful cost leadership strategy is most likely characterized by:
选项:
A.
a low cost of capital.
B.
reduced market share.
C.
the ability to offer products at higher prices than competitors.
解释:
A is correct.
Companies with low cost strategies must be able to invest in productivity improving equipment and finance that investment at a low cost of capital. Market share and pricing depend on whether the strategy is pursued defensively or offensively.
考点:Company Analysis
如果公司有一个成功的成本领先战略,它将能够投资于提高生产率的设备,并以较低的资本成本为投资提供资金。因此选A。
ØCost leadership: Companiesstrive to become the low-cost producers and to gain market share by offeringtheir products and services at lower prices than their competition while stillmaking a profit margin sufficient to generate a superior rate of return basedon the higher revenues achieved.
控制成本有更高的定制价格区间,为什么不对呢