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ditto · 2023年10月30日

c为什么不对

NO.PZ2015122802000149

问题如下:

With respect to competitive strategy, a company with a successful cost leadership strategy is most likely characterized by:

选项:

A.

a low cost of capital.

B.

reduced market share.

C.

the ability to offer products at higher prices than competitors.

解释:

A is correct.

Companies with low cost strategies must be able to invest in productivity improving equipment and finance that investment at a low cost of capital. Market share and pricing depend on whether the strategy is pursued defensively or offensively.

考点:Company Analysis

如果公司有一个成功的成本领先战略,它将能够投资于提高生产率的设备,并以较低的资本成本为投资提供资金。因此选A。

ØCost leadership: Companiesstrive to become the low-cost producers and to gain market share by offeringtheir products and services at lower prices than their competition while stillmaking a profit margin sufficient to generate a superior rate of return basedon the higher revenues achieved.

控制成本有更高的定制价格区间,为什么不对呢

2 个答案
已采纳答案

王园圆_品职助教 · 2023年10月30日

同学你好,C肯定不对的

之所以一个公司要选择用“cost leadership”的模式竞争,就是为了通过压低售价从而击垮竞争对手

以康师傅打击统一的案例为例,康师傅利用成本优势,把生产每包方便面的成本降到比统一低,然后将方便面的价格正好定价在比统一的生产成本低0.1元的价格上——这样康师傅自身依然保证有一定的盈利(因为成本更低),但是又精准打击统一让统一没有钱可以赚,卖一包亏一包

上面的案例就可以看出,cost leadership是不可以提高售价的,其本质是一种价格战

cfa考鸭 · 2023年10月30日

如果是只能higher price 说明成本控制不好啊。


ditto · 2023年10月31日

谢谢同学回答