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Azuremiss · 2023年05月28日

No.PZ2019120301000299 (选择题)

NO.PZ2019120301000299

问题如下:

Question A cell phone manufacturer has switched to high-margin premium-priced products with the most innovative features as part of its product differentiation strategy. Which of the following other changes is most consistent with this strategy?

选项:

A.An increase in inventory levels B.A decrease in research and development expenditures C.An increase in advertising expenditures

解释:

Solution

C is correct. Expenditures on advertising and research are required to support a product differentiation strategy. The effect on inventory is uncertain.

A is incorrect because it is uncertain what the impact on inventory would be.

B is incorrect because R&D expenditures would be expected to increase.

这题没明白

1 个答案

lynn_品职助教 · 2023年05月29日

嗨,爱思考的PZer你好:


这道题是十分奇怪,不是常规考点。


题目说手机制造公司已经转向高利润的高端产品,并在其产品差异化战略中加入了最具创新性的功能。以下哪项变化最符合这种策略?


A. 增加库存水平

B. 减少研发支出

C. 增加广告支出


正确答案是 C。支持产品差异化战略需要在广告和研究方面的支出。库存的影响不确定,因此选项 A 是不正确的。


R&D支出应该会增加,因此选项 B 也不正确。


选项 C 是最符合这种策略的变化。

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