NO.PZ2019120301000299
问题如下:
Question A cell phone manufacturer has switched to high-margin premium-priced products with the most innovative features as part of its product differentiation strategy. Which of the following other changes is most consistent with this strategy?选项:
A.An increase in inventory levels B.A decrease in research and development expenditures C.An increase in advertising expenditures解释:
SolutionC is correct. Expenditures on advertising and research are required to support a product differentiation strategy. The effect on inventory is uncertain.
A is incorrect because it is uncertain what the impact on inventory would be.
B is incorrect because R&D expenditures would be expected to increase.
这题没明白