投资ip不是增加费用吗？

问题如下：

Jim is valuing a company in the high-tech industry. He finds that the company has a solid financial performance with very high growth rates and profit margins over the past 4 years. By an in-depth analysis, Jim discovers that the reasons why the company achieved such great performance are that it entered in a new area with its newly developed products and there are no competitors in this area. For the next few years, Jim has the following forecasts:

Forecast 1: New companies will enter in this area with similar products because of the high-profit margin.

Forecast 2: The company will invest more in intellectual property and will have more franchise agreements for the following years.

Based on the information above, which of the following is correct?

选项：

A.

For forecast 1,the company’s ability to generate high profits is not affected.

B.

For forecast 2,the company may have higher growth potential.

C.

Forecast 1 and 2 will not affect the company’s growth potential.

解释：

B is correct.

考点：公司分析时的competitive analysis 。影响公司growth rate的因素。

解析：由于公司过去几年的高利润率与增长率是由新产品带来的竞争优势，且Jim预测未来会有竞争对手进入该领域，公司由此产品带来高利润的能力会因为受到外界竞争的压力而降低。对于B选项，由于预测公司未来会有更多的IP和franchise agreements，因此未来几年公司仍能有较高的增长率。