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reachqi · 2021年03月11日

请解释一下social proof bias. 谢谢

NO.PZ2015111901000012

问题如下:

Ariane Pineda is chair of the investment committee for a Canadian investment management company. She is seeking to replace a retiring committee member. Pineda actively encourages each committee member to share his or her views and privately held information as part of the decision-making process. Exhibit 1 presents the current committee members’ characteristics.


Pineda gathers information on three potential candidates to fill the committee position.

1 Candidate A, 46, recently joined the company. She has worked in the alternative investments departments of three portfolio management companies in Asia and Canada.

2 Candidate B, 54, has worked in the company’s headquarters for his entire career. He has held several investment management positions in the equity and fixed income departments.

3 Candidate C, 58, has worked for the company for eight years. Prior to joining the company, she worked as the chief accountant for a medium-sized local business group.


Recommend the best candidate for the investment committee position.(circle one)

Candidate A

Candidate B

Candidate C


Justify your response.


选项:

解释:

Candidate A is the best candidate for the investment committee.

●Candidate A alone has expertise in Alternative Investments, which would complement the experience of those on the committee.

●Candidate A has international experience, another diversifying characteristic that may add fresh ideas.

●Her career at three other companies should enable her to express independent opinions and reduce the likelihood of her having a social proof bias.

●Because she is younger than the other committee members, Candidate A may have different perspectives that could add value to the committee.

●Pineda’s leadership style of seeking all privately held information from each committee member means that Candidate A’s ideas would likely be considered.

The best candidate for the investment committee position is Candidate A. She has worked in Alternative Investments, has international experience, and would offer a different perspective from the current members. Her experience with three other companies and the fact that she recently joined the investment management company reduce the chance of her being subject to a social proof bias. Candidate A is younger than the committee members and may have fresh ideas. Thus, Candidate A can be expected to add independent ideas to the committee’s deliberations, and Pineda’s leadership style increases the likelihood that her views will be heard and considered.

Although Candidate B has experience in both the Equity and Fixed Income departments, he may be susceptible to a social proof bias. Although Candidate C has worked for an outside firm in accounting, her experience would be less relevant to the investment committee than that of Candidate A.


  1. social proof bias - 我一直不是很理解,请解释一下。谢谢
  2. 答案中有提到选择Candidate A可以reduce social proof bias ( Her experience with three other companies and the fact that she recently joined the investment management company reduce the chance of her being subject to a social proof bias), 同时也提到选择Candidate B会有social proof bias. 请解释一下why choose Candidate A can reduce social proof bias, but choose Candidate B may induce social proof bias.
1 个答案
已采纳答案

王琛_品职助教 · 2021年03月11日

嗨,努力学习的PZer你好:


1.

- social proof bias 是指个体偏向于追随群体的信念 "individuals are biased to follow the beliefs of a group."


2. 

- 在技能、经验和文化上具有多样性的团队,可能不太容易出现 social proof bias. "Teams that are diverse in skills, experience, and culture may be less prone to social proof bias."

- 关于选项 A 和 B 的辨析,也请参考:https://class.pzacademy.com/qa/45847


- 这道题是课后题第 9 题,考查的知识点是 "How Behavioral Factors Affect Committee Decision Making"

- 关于 social proof bias,可以再看一下课后题第 6 题哈

----------------------------------------------
虽然现在很辛苦,但努力过的感觉真的很好,加油!

Yiyun · 2022年06月30日

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