问题如下:
Company M generated an advertisement cost of $50,000 three years ago, which should be considered in the capital budgeting.
Company N pushes out a new product and has taken customers and sales away from the present product, which should not be considered in the capital budgeting.
How many statements are correct?
选项:
A.None.
B.One.
C.Two.
解释:
A is correct.
考点:Basics Of Capital Budgeting
解析:Company M的广告费用属于沉没成本,是以往发生的与当前决策无关的费用,因此不需要考虑在资本预算中。而Company N面临的蚕食效应属于负面的外部效应,需要考虑在资本预算中。
广告费为什么是沉没成本?如果我不做这个project,那就不需要在打广告了啊?还是说在做项目之前就必须要打广告啊?谢谢