NO.PZ2023040301000181
问题如下：
Which of the following is most likely a risk of executing a
differentiation competitive strategy?
选项：
A. pricing premiums become too
high
larger competitors outcompete
on price
a desire for premiumization
among customers
解释：
A is correct. The
risks of a differentiation strategy include imitation by competitors, buyers
becoming sophisticated and no longer demanding level of service, and pricing
premiums becoming too high for customers to beat; such a strategy may also
preclude high market share, as customer’s value exclusivity. B relates to a
focus strategy, while C relates to a cost leadership strategy.
本题是问以下哪个选项是差异化竞争策略的潜在风险
A说的是价格溢价太高的风险——这是对的，因为产品差异化的最终目的就是提高售价，但是一旦价格太高，消费者就可能承受不起，从而不选择该公司的产品，所以是一种风险
B说的是更大的竞争者会在价格上获胜，看讲义截图第一页，这是Focus下的潜在风险而不是差异化的风险，所以B错
——这是之前同学问的老师回答。
但是我记得刚刚才做过一题，focus 策略，解析也说是为了差异化的客户，做出差异化的产品。 那这跟差异化竞争策略有什么区别？ A和B的情形怎么更清晰的区别？
