NO.PZ2023100701000009
问题如下:
Which of the following is most likely a risk of executing a differentiation competitive strategy?
选项:
A.
pricing premiums become too high
B.
larger competitors outcompete on price
C.
a desire for premium-ization among customers
解释:
A is correct. The risks of a differentiation strategy include imitation by competitors, buyers becoming sophisticated and no longer demanding level of service, and pricing premiums becoming too high for customers to beat; such a strategy may also preclude high market share, as customers value exclusivity. B relates to a focus strategy, while C relates to a cost leadership strategy
这个知识点在讲义那一块呀?