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Lila · 2024年08月18日

如下

NO.PZ2023100701000009

问题如下:

Which of the following is most likely a risk of executing a differentiation competitive strategy?

选项:

A.

pricing premiums become too high

B.

larger competitors outcompete on price

C.

a desire for premium-ization among customers

解释:

A is correct. The risks of a differentiation strategy include imitation by competitors, buyers becoming sophisticated and no longer demanding level of service, and pricing premiums becoming too high for customers to beat; such a strategy may also preclude high market share, as customers value exclusivity. B relates to a focus strategy, while C relates to a cost leadership strategy

这个知识点在讲义那一块呀?

1 个答案

王园圆_品职助教 · 2024年08月18日

同学你好,请看以下基础班讲义截图第385页就是本题对应知识点