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椰子鸡 · 2024年04月10日

B选项是啥意思

NO.PZ2023090508000014

问题如下:

The business model that involves a company facilitating contributions directly from its users to online content is best described as:

选项:

A.

Marketplace business model.

B.

Platform business model.

C.

Crowdsourcing business model.

解释:

C is correct because crowdsourcing enables a business to obtain input, content, or ideas from a broad user base rather than relying solely on in-house resources. This model is characterized by the company setting up a framework or platform for contributions, which it then oversees with minimal moderation. Common applications of crowdsourcing include social media, product reviews, open-source software development, and knowledge aggregation platforms like Wikis​​.

A is incorrect as a marketplace business model primarily connects buyers and sellers within a platform without directly involving the creation of content by its users.

B is incorrect because while a platform business model can facilitate interactions among different user groups, it does not specifically describe a model where users contribute directly to the content or services offered by the company.

B选项是啥意思???

1 个答案

王琛_品职助教 · 2024年04月11日

嗨,爱思考的PZer你好:


1

选项 B 是平台商业模型,是建立在连接不同用户群体(如买家与卖家、服务提供者与消费者)的基础上

平台本身不直接参与到产品或服务的交换中,而是提供一个环境或基础设施,让这些交换可以发生

比如,Airbnb 连接房东和旅客,而不直接提供住宿服务;滴滴连接司机和乘客,而不直接拥有车辆

这类模式的关键在于网络效应和规模经济,意味着平台的价值随着用户数量的增加而增加

2

选项 C 是众包,是指企业利用广泛的网络用户,来收集信息、内容或解决问题

与平台商业模式不同,众包直接依赖用户贡献的内容或解决方案来创造价值

例如,Wikipedia 依赖全球志愿者编写和编辑条目,形成了一个庞大的在线百科全书

它的关键优势在于,能够利用大规模用户群体的智慧、知识和技能

3

题目中提到 “公司促进其用户,直接对在线内容作出贡献”

更符合众包商业模式

因为它强调的是用户对内容的直接贡献,而非仅仅是在用户之间建立连接的平台作用

请参考基础班讲义墨迹版 P411

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虽然现在很辛苦,但努力过的感觉真的很好,加油!

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